A lot of small, private schools offer merit-based scholarships to good students, which helps defray tuition costs. Don’t be afraid to ask about that, and then be proactive! Once we started getting scholarship offers, we went back and asked if they could be increased at all. We weren’t shy about asking for more and the schools often came back with it. Some people might think what they offer is all you can get. But if that school really wants your child to come there, they’ll do what they can to get him.